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More about 3D visualisation & market trends
Interested in a deep dive in 3D product images, animation, Augmented Reality or Virtual Reality? Discover helpful and interesting articles here.
RenderThat & IntelliShop: Innovation meets 3D visualization in B2B e-commerce
RenderThat and IntelliShop offer innovative, photorealistic 3D product visualization to optimize digital sales processes in B2B
Visual content marketing for B2B and B2C: Using visual communication successfully on digital channels
Discover how visual marketing can increase your brand perception and conversion in digital marketing.
3D rendering for building elements: Simply visualize stairs, doors and windows
Perfect 3D visualizations for doors, windows & stairs! Learn how to present components convincingly.
Perfect cosmetic product images with 3D visualization: Why beauty brands rely on CGI content
3D visualization is also used in the sale of cosmetic products to easily and efficiently obtain product content.
renderThat HUB: New features for the asset page
News about the development of RenderThat HUB from February 2025.
Synergy of DXP and 3D Visualization: A Guide for Modern Businesses
Why the combination of DXP and 3D visualization is the future of digital product presentation.
Integrated digital sales: How PIM, CPQ and 3D visualization drive B2B success
Boost your B2B sales with digital strategies: PIM, CPQ & 3D visualization for more efficient processes and better customer loyalty.
Design meets technology: Visualization of hali Situp100 and m170 office furniture
Take a look at how we have implemented two exciting office furniture from hali GmbH in static and dynamic presentations.
3D Rendering für Automobilvisualisierung: Ein leistungsstarkes Marketinginstrument
Automotive Visualisierung: Wie 3D Rendering die Produktpräsentation immer weiter vereinfacht.
Effective sales in special machine construction: How 3D visualization improves the sales process
How do you convince customers in special machine construction? Learn how to make an impression on B2B buyers with 3D visualization.
Creating a mood board for interior design: This is how it works
What a mood board consists of and how to create it to ideally prepare interior design and interior visualizations.
The 9 most popular interior design styles
The 9 most popular interior design styles and what makes them stand out, including 8 popular color palettes for interior design.
Interior design for interior visualizations: step by step to the concept
Lerne, wie du mit einem Interior Design Konzept beeindruckende Visualisierungen erstellst, die deine Produkte perfekt in Szene setzen.
3D interior visualization: How bathrooms are ideally presented
Find out how you can perfectly stage bathrooms and bathroom products with 3D interior visualization.
Case study: How we digitize over 1000 bathroom products for Duravit and visualize them x-fold
Discover how we use CGI to visualize Duravits products — from digital twins to impressive milieu images.
The influence of images on buying decisions
Learn how images influence buying decisions and why visual content is the key to success in marketing.
Images SEO for product images: Optimize visibility and conversions in B2B and B2C
The “Image SEO for Product Images” guide gives you useful tips on how your product images rank better on page and off page.
Lots of cat content for the new Finnern online shop kattovit.com
How lots of cat content ends up on Finners' new and first online shop and how the digital twin helps.
Content marketing for technical products: How to reach B2B target groups from industry today
Discover how to use content marketing to market technical products and convince your B2B target group in industry.
SEEWALD Ortho: Brand re-launch with 3D animation
Take a look at how the relaunch of SEEWALD Ortho got moving with 3D visualization.
3D assembly instructions and assembly videos — efficiency and attractiveness in product marketing
In this way, 3D assembly instructions make your products easier to understand and reduce errors on the customer side.
How to increase your conversion rates with exciting shoppable content
Shoppable content: The key to higher conversions. Discover formats and strategies to inspire your customers.
Case study: Big at the HYDRO Systems trade fair even before the prototype
A short deadline and the prototype of the product is not yet ready: No problem for 3D rendering - as here for HYDRO Systems.
3D explanatory video: Production and costs for 3D explanatory films
Discover how 3D explanatory videos illustrate complex products — everything about production, costs and marketing benefits.
Virtual and digital product presentation: Opportunities for your products
Virtual and digital product presentations offer new opportunities to inspire customers and sustainably increase sales success.
Produktfotos und Produktbilder erstellen lassen: Das musst Du wissen
Erfahre alles, was Du wissen musst, um professionelle Produktfotos erstellen zu lassen und Deine Produkte perfekt in Szene zu setzen.
WebGL tutorial: How to use it for products and integrate it for browsers
Discover how WebGL is revolutionizing your product presentation and impressing customers with interactive 3D visualizations.
CGI animation: How it works and what it is used for
How CGI animation visualizes your products photorealistically and flexibly. Learn everything about the technology and its marketing benefits
3D visualization for kitchens: How to get 3D kitchen renderings
Discover how photorealistic 3D kitchen renderings improve your product marketing and offer flexible, compelling visualizations.
Retail Media Marketing Guide: 19 questions, examples and how to use it successfully
Find out everything you need to know about retail media, retail media marketing and the corresponding content.
Digital twin in production: benefits and applications
Discover how the digital twin increases efficiency in production, sales and marketing. Find out more about Industry 4.0 now.
Omnichannel content strategy: The right setup for your product content marketing on all channels
Discover how to optimize your product marketing on all channels and reach customers efficiently with an omnichannel content strategy.
Case study: New product launch video for Watercool GmbH
renderThat X Watercool GmbH: Cool animation for the product launch of the new MO-RA IV series.
CGI Marketing: Opportunities of Computer Generated Images for Your Business
Learn how CGI marketing can revolutionize your product marketing with impressive 3D visualizations.
Automated product photography and what you need to know about product images
Automated product photography and 3D rendering: This is how you optimize product images faster and cost-effectively for your marketing.
White paper: 3D visualization and CGI for better marketing of products
In the white paper, discover how photorealistic 3D visualizations perfectly showcase your products and simplify your marketing.
Just create or have a 3D model created - that's how it works
Create a 3D model yourself or have it created? Find out everything about the best tools, tips and costs for photorealistic 3D models.
3D visualization for real estate - photorealistic architecture for real estate marketing
3D visualizations make real estate projects more realistic and appealing and offer huge benefits for marketing real estate.
Successful sales and marketing with 3D visualization for medical technology
3D visualizations can market medical technology products more effectively. Find out here how to get particularly strong product content.
How personalized account-based marketing with visual content increases success in B2B marketing
Personalized account-based marketing (ABM) combined with visual content also helps B2B business. That's the ideal way to work.
Visualization of technical systems: How to obtain photorealistic images for mechanical engineering
Learn how 3D rendering for technical systems provides accurate and appealing visualizations.
Engineering and modern marketing: The synergy of content and visualization
Learn how content marketing and 3D visualizations help mechanical marketing reach customers.
Animations for the product launch of the new Steinberg IXO product series
This is how we helped launch Steinberg's new product series of mobile audio interfaces. With powerful 3D animations.
10 in 1: Product film and clips for lighting and electronics products from HELLA
Case study: 3D animated film for HELLA vehicle parts - 10 products for forklifts and autonomous robots in one.
Have technical 3D animation created - efficiently and professionally
Discover the benefits and uses of technical 3D animations and use them to push marketing and sales.
Just let professional 3D product animations be created
This makes it easy to create breathtaking 3D product animations. Take a look at our animated showreels as well.
Case Study: SIGG Switzerland Bottles - Travel Mug
Für SIGG Switzerland Bottles durften wir die neuen Travel Mugs in unterschiedlichen Farben und Perspektiven visualisieren.
3D industrial visualization: innovations in technical product presentation
Discover how 3D industrial visualization helps in B2B marketing. Simple and efficient, with interactive formats or animations.
CAD visualization and CAD rendering: Create photorealistic visualizations from CAD data
Anyone who has CAD data for their product is very close to scalable product content for marketing and sales. That's the way it works.
PLM meets CGI: How Product Lifecycle Management benefits from CGI
This is how CGI and digital twins help your product lifecycle management — including in marketing and sales.
Create product images with AI? Advantages and disadvantages of artificial intelligence for professional product content
Is artificial intelligence revolutionizing product images? Discover the advantages and disadvantages for marketing and sales.
Augmented reality for furniture companies: tips, benefits and solutions
Find out how augmented reality is changing the furniture industry and how you can use this technology to increase sales.
How we got into the flow ideally with Frankenstolz
Find out how we presented the “Flow” product line for the long-established company Frankenstolz as a relaunch for a trade fair presence.
Julian Singer becomes new Head of Content Production at RenderThat and brings international retail expertise
RenderThat is strengthening its content production with a new Head of Content Production.
4 + 4 best practices for marketing shoes with augmented reality
4 + 4 examples of how to generate exciting user experiences for shoe buyers and achieve measurable success as a retailer.
Augmented reality and 3D for shoe marketing — that's how you sell today
In the future, there is no way around immersive content formats such as augmented reality; it is already widely used for shoes.
New customer Karl Dose about first 3D rendering and how to make ships shine
Felix Beuss from Karl Dose GmbH shares his experience of using 3D rendering for marketing for the first time.
This is how everyone gets professional product photos
What is important when it comes to product images, what constitutes professionalism? Lots of tips and a simple solution as an alternative.
3D Interior Rendering for Real Estate and Products
3D interior rendering is not limited to real estate, it also makes it easier to visually represent products. Find out why here.
Costs and prices for 3D visualizations
The pricing for 3D visualizations in general is very different and often difficult to see through. There is a remedy here.
AI founder in Re:Talk: How marketing and content are changing as a result of artificial intelligence
RenderThat CEO David Wischniewski talks to AI expert and co-founder of Neuroflash about AI and consequences for marketing and content.
Technology investor ImCap invests in innovative CGI software specialist RenderThat
RenderThat receives growth financing from German micro-cap technology investor ImCap.
How 3D visualizations transform fashion and fashion marketing
Are you thinking about using 3D visualizations to display fashion items? Read yourself
3D rendering for furniture visualizations: Basics and why every manufacturer should look into it
Furniture sales characterized by stationary stores are also becoming increasingly digital.
3D animations for products and websites
Learn everything about 3D animations for product presentations and their ideal use on websites.
3D scanning and 3D modeling: Two processes with different strengths
Was verbirgt sich hinter 3D Modeling und 3D Scanning? Welche Unterschiede und Zusammenhänge gibt es?
RenderThat makes Jan Viohl Head of Growth
Another step for RenderThat to become a technology company
3D packshots - easily scalable display of products and packaging
3D packshots from RenderThat are the alternative to packshot photography — simple and efficient. With many unexpected benefits.
Overview of common file formats for images: advantages, disadvantages and benefits
The file formats for images have significant differences. Anyone who knows them can make optimal use of their pictures. An overview.
7 industries - 7 applications for 3D best practices
What's up with 3D? These 7 examples only show a small selection of the possibilities and immediately make you want more.
How the WebP image format helps optimize product images for websites
The innovative WebP image format offers excellent compression and quality compared to other image formats, such as JPEG and PNG.
How do I choose the right 3D agency for my company
Learn the 10 key features to compare 3D agencies and choose the right 3D agency for your business.
Why my company should switch to 3D product photography now
Many product marketing teams today exchange classic product photography for 3D product photography - without shooting and retouching
Mirko Esser becomes new Director Finance at RenderThat
He should set up the Finance department and decisively shape the transformation of the 3D agency.
How Döpke solves the digitization of its product portfolio faster and more innovatively with 3D production
Döpke relies on the numerous advantages of modern 3D product visualization using Computer Generated Imagery (CGI).
How ANKER increases the customer experience in the online shop with a digital 3D product configurator
ANKER optimizes its conversion rate with smart 3D product visualization and 3D production of product images for the online shop.
The potential of CGI in e-commerce
Instead of traditionally produced photos, many e-commerce companies are already using digitally generated images on a large scale
Get product images for online shops faster with CGI
Digitally created product images are very important to successful online shops.
Why CGI will replace traditional product photography
Why are more and more companies turning to renderings and where is the CGI trend heading?
CGI-Film-Analyse: Umsatzsteigerung dank digitaler Produktionen
Wir haben 7.388 Filme der letzten zehn Jahre analysiert und die Umsätze und Produktionskosten von CGI-animierten Filmen ermittelt.
Machen Sie Ihre Produktdigitalisierung effizienter
Wir helfen Unternehmen, Produktportfolios mit Hunderten von Artikeln zu digitalisieren. Unsere Workflows sind auf Ihr Unternehmen zugeschnitten und sorgen für maximalen Output bei minimalem Aufwand.
