Case study: New product launch video for Watercool GmbH

target

Watercool GmbH commissioned us to create an impressive product animation for the “MO-RA IV” external PC cooler. This high-end cooling is particularly popular with gamers, as it is installed outside the PC and therefore offers exceptionally strong cooling performance. The challenge was to perfectly visualize the various variants of the product — with two, four or nine cooling components — in different colors, black and white. Our goal was to make the complex technology tangible and understandable in an appealing animation.

challenge

The challenge with this project was the tight deadline, as the launch of the new series was supposed to take place before the summer vacation. This meant that the time required for the complex rendering processes was extremely limited. An additional difficulty was the detailed 3D modelling of the system's filigree cooling fins, which had to be represented lifelike in the animation. These details required precision and time, which added complexity with a tight schedule.

solution

Thanks to our flexible render farm, which is powered by 100% green energy, we were able to optimally scale render performance and efficiently reduce rendering time. This enabled us to deliver the animations on time despite tight time limits. Close cooperation with Watercool GmbH ensured that the storyboard could be implemented perfectly. The good coordination and clear communication between the two teams was a key factor for the smooth running of the project.

upshot

The project was successfully completed within the specified deadline and the final result exceeded the customer's expectations. The animations have been put together to create a compelling yet informative video, which vividly presents the complex functions of the MO-RA IV series. The successful launch of the product series was significantly supported by this professional visualization and Watercool GmbH was completely satisfied with the result.

About the customer

Die Watercool GmbH is a leading manufacturer of innovative water cooling systems for high-end PCs. Based in Germany, the company has made a name for itself by offering technically sophisticated and highly efficient solutions for demanding PC users and gamers. Thanks to cutting-edge technologies and a deep understanding of the needs of the target group, Watercool manages to develop products that combine performance, design and quality at the highest level.