SEEWALD Ortho: Brand re-launch with 3D animation

Objective: New brand in crisp animation

SEEWALD Ortho, formerly Orthotherapia, strived for a uniform and modern brand identity as part of its relaunch campaign. In addition to traditional channels such as print, online and image videos, an appealing animation should support the introduction of the new SEEWALD brand and generate additional attention.

challenge

The precise implementation of the customer storyboard, taking into account technical feasibility, was a key challenge. Strict compliance with the deadline was also essential so as not to jeopardize the planned relaunch day and the associated start of the campaign.

solution

Our team created digital twins of recyclable PET capsule containers in a new design and presented them in an eye-catching animation. These digital models also enabled the efficient production of product images for the online shop and can also be easily reused for future product content.

The management and communication for the animation or video between the contact persons at SEEWALD and RenderThat was once again completely digital and centrally within the review tool. The SEEWALD team was particularly satisfied with the associated quick feedback and efficient production.

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upshot

The result is a 30-second video that impresses with its clear and informative presentation. The campaign is still active and has received consistently positive feedback in the first few months.

“Impeccable quality, quick feedback and a good price-performance ratio: That was a very good project with RenderThat, we are absolutely satisfied,” says Ingo Derschmidt, responsible for strategic communication and PR at SEEWALD Ortho.

About SEEWALD Ortho

SEEWALD Ortho from Salzburg is a leading manufacturer of innovative dietary supplements and offers a wide range of micronutrients, medicinal mushrooms, monastic specialties and organic cosmetics. With over 25 years of experience in the development and production of high-quality dietary supplements, the company places particular emphasis on natural ingredients and the highest quality standards.