Integrated digital sales: How PIM, CPQ and 3D visualization drive B2B success

The digital transformation presents companies in the B2B sector with new challenges. Your customers today expect seamless, interactive, and personalized shopping experiences, even when they order complex products. Traditional sales models are reaching their limits as they are often inefficient and time-consuming.

That is why more and more companies are using digital sales strategies to ensure their long-term success. Three key technologies play a central role in this: Product Information Management (PIM), Configure Price Quote (CPQ), and 3D Visualization. Together, they optimize the entire customer journey and enable you to make your sales processes more intelligent.

The importance of digital sales strategies in B2B business

Sales requirements in the B2B sector have changed drastically in recent years. Your customers expect quick and intuitive product configuration, transparent prices and smooth order processing. Analog processes and manual offer calculations are no longer up to date.

With digital sales strategies, you can automate your processes, reduce errors and increase efficiency. Digital sales offer numerous advantages, particularly in areas with complex product configurations and individual customer requirements:

• Speeding up the sales process: Through automated offer preparation and price calculation.
• Better customer loyalty: Thanks to personalized experiences and interactive product presentation.
• Cost savings: Reducing manual processes and minimizing errors in the preparation of offers.

Companies that rely on digital sales strategies in B2B thus secure a decisive competitive advantage.

PIM, CPQ and 3D visualization — The three pillars of digital sales

Integrated digital sales is based on three key technologies: PIM, CPQ, and 3D visualization. These tools optimize the management of product data, automate the quotation process, and improve customer interaction by visual product configurations and Visual CPQ.

PIM — The central data source for successful digital sales strategies

Product information management (PIM) plays a crucial role in the digital transformation of sales. PIM systems ensure that all product information is consistent, up-to-date and available across various sales channels. This has numerous advantages:

• Consistency and quality of product data: Avoiding misinformation through centralized data management
• Efficient maintenance and updating: Data only needs to be entered once and can be played out via various channels.
• Faster time to market: Optimizing product availability in online catalogs and e-commerce platforms.

CPQ — automation of complex offer and pricing processes

Configure Price Quote (CPQ) is a software solution that automates the quotation and sales process in companies. Especially for companies with complex products, Visual CPQ decisive advantages:

• Automatic price calculation: Error-free and quick quotation.
• Customizable product configuration: Your customers can put together their desired products themselves.
• Seamless integration with ERP and CRM systems: Simplifying internal sales processes.

By using CPQ, the sales process is significantly accelerated, which gives companies a clear competitive advantage.

3D visualization — making products come alive

Modern buyers don't just want to see products, they want to experience them interactively. This is exactly where the visual product configuration on. It allows your customers to configure, rotate and view products in various variations in real time.

• Visual product configuration: Your customers can tailor products exactly to their needs.
• Reduced returns: Through a better presentation of the end product.
• Higher conversion rates: Customers feel more confident in their purchase decision.

In special machine construction in particular, 3D visualization proven to be an indispensable sales tool More about this here.

The benefits of integrated digital sales for B2B companies

companies that use PIM, CPQ and visual product configuration combine, benefit from numerous advantages:

• Increasing efficiency: Automated processes reduce manual errors and speed up processes.
• Better customer loyalty: Interactive experiences and personalized offers increase satisfaction.
• Lower costs: Reducing sales expenses through automated processes.

In addition, digital sales strategies in B2B markets enable a more targeted customer approach through Account-based marketing with visual content.

Successful implementation: How to rely on digital sales

The introduction of digital sales requires a clear strategy. Companies should take the following steps:

1. Analysis of the current situation: Which processes can be digitized?
2. Selection of suitable technologies: Integration of PIM, CPQ and Visual CPQ.
3. Team training: Your employees must be able to work with the new tools.
4. Continuous optimization: Regular adjustment of processes to market developments.

It is particularly easy for companies that already rely on advanced infrastructures. One example is so-called Digital experience platforms, in short: DXP. In this structure, tools such as PIM, DAM or CPQ are considered and networked or are part of an all-in-one solution right from the start. An increasingly popular solution, particularly for large portfolios or very complex companies.

Conclusion — Why now is the right time for digital sales in B2B

Digital sales strategies are no longer a future trend — they are already essential today. Companies that PIM, CPQ, and visual product configuration , secure decisive advantages in an increasingly competitive market.

FAQ

‍What is CPQ and why is it so important for digital sales?‍

CPQ (Configure Price Quote) automates quoting and pricing, which enables companies to speed up their sales processes and avoid errors.

‍What role does 3D visualization play in B2B sales?‍

3D visualization enables interactive product configurations, reduces returns and increases purchase decision security.

‍Why should companies rely on a PIM system?‍

A PIM system ensures consistent and up-to-date product data, simplifies administration and improves efficiency in digital sales.

‍