Published:
October 24, 2024
CGI animation: How it works and what it is used for
In modern product marketing, visual presentations and captivating animations are essential to attract the attention of the target group and to communicate complex information in an understandable way. CGI animation, i.e. computer-generated images, has established itself as one of the most effective tools for companies that want to present their products in an innovative and impressive way. Photorealistic presentation plays a particularly important role in making the products appear as realistic as possible.
In this blog post, you'll learn exactly what CGI animation is, how it works and what options it offers to successfully market your products.
What is CGI animation?
CGI animation (computer-generated images) describes the process of creating digital images and animations using computers. In contrast to classic films or photographs that depict real objects, all visual elements are created digitally in CGI animations. This allows for almost limitless creativity and flexibility, as every detail of an image or animation can be precisely modeled, textured, and animated.
A central aspect of CGI animation is rendering, the process of turning the created model and all associated elements — such as lighting, textures, and motion — into a finished image or video. This is where photorealistic quality comes into play, which is particularly important for presenting products. This quality makes it almost impossible to distinguish the product from a real photo, which is particularly valuable for marketing.
CGI animation can include static images as well as moving animations. Especially in product visualization, CGI plays a decisive role in presenting products photorealistically before they physically exist. The precise 3D modelling, which creates the digital image of a product, forms the basis for further work.
The underlying technology
The creation of CGI animations is based on a combination of powerful software and modern hardware. The most common programs include Autodesk Maya, Blender or Cinema 4D, which offer everything that is necessary for modeling, texturing and animation. These tools work hand in hand with rendering engines that produce the final CGI images and videos with the highest level of realism.
In particular, the rendering process that creates the final image is decisive for the quality of the CGI animation. During rendering, all details, such as textures, shadows, and light reflections, are integrated into the digital model. The result is photorealistic images or videos that are impressive in their visual quality and perfectly showcase the product.
The importance of CGI for modern businesses
In today's highly visually oriented business world, CGI animation has had a huge impact on the way products are presented. Companies are increasingly using CGI to communicate their brand messages clearly and attractively. Whether in e-commerce, advertising, or product development, CGI makes it possible to visualize products in a way that is both appealing and informative.
CGI: Not Technology Just for Large Companies
Many marketing managers and managing directors of small and medium-sized companies could assume that CGI animations are only used for expensive commercials by big brands or complex film productions. This assumption used to be correct, but today CGI has long since established itself in the mainstream and is also accessible to smaller budgets.
The progressive development of CGI and 3D visualization technologies has significantly reduced production costs, so that companies can have high-quality, eye-catching animations and videos created for their products with just four-digit investments. These CGI videos and images are ideal for presenting products on digital channels — such as websites, social media and e-commerce platforms — in a professional and appealing way.
Even detailed and convincing 3D explanatory videos They are easy to produce with it.
Especially for companies that want to effectively market their products and improve their performance on all digital channels, CGI product animations offer an excellent opportunity to stand out from the competition and achieve greater reach. CGI is therefore no longer an exclusive technology, but a valuable tool that also helps smaller companies communicate their brand messages effectively.
Why is CGI so relevant?
The relevance of CGI animation lies primarily in its flexibility. Products can be displayed in various environments and scenarios without the need for complex photo shoots or film productions. CGI can also help potential customers get a realistic picture of a product before it even goes into production. By using photorealistic CGI images and videos, companies can ensure that their products reach the target group in the best possible way.
A practical example of the benefits of CGI in product marketing is shown in this article about Increasing sales through digital productions.
How does CGI animation work?
The creation of a CGI animation involves several technical steps, which are closely linked. Each of these steps helps to make the final image or animation as realistic and detailed as possible. From modeling to rendering, every element goes through precise planning and implementation.
The modeling
The first step in CGI animation is 3D modeling. Here, the product is created as a 3D model. With the help of special software, the object is geometrically reproduced, with every curve, every edge and every detail being precisely modeled. This modelling is the basis for further visualization and determines the accuracy and level of detail of the final image. The 3D modelling must be so accurate that the end result looks photorealistic.
Texturing and lighting
After the model is built, texturing takes place. In this step, realistic surface structures are assigned to the model. This means that materials such as metal, wood, plastic or glass are simulated using special textures. Texturing is one of the most important steps because it makes the digital model look like a real object. In combination with precise lighting, the model is presented as if it were photographed in a real environment. Here, too, rendering helps to perfectly show off the textures and lighting effects.
animation
If the model is to be shown in motion, the animation comes into play. Movements and Interactions are digitally programmed so that the model is brought to life in a CGI video or film. Rendering is also crucial in this step to make the animation look smooth and photorealistic. Each movement is planned in detail to realistically represent the interactions.
rendering
The last step is rendering. This is the process in which the software creates the final image or video file. Here, all elements — model, textures, lighting, and animation — are combined to form a finished image or animation. Modern render engines ensure that the result is extremely photorealistic, which is particularly beneficial for marketing purposes.
The process of 3D CGI animation
Creating a 3D CGI animation requires collaboration between different disciplines and is usually an iterative process. Here are the key steps in detail:
1. Concept and Storyboard
Before the technical implementation begins, there is the design phase. This is where it is decided which story or which product features should be conveyed through the animation. A storyboard visualizes the various scenes and movements.
2. 3D modeling
The product to be animated is modeled in 3D space. This requires a deep understanding of the product's geometry and technical specifications. Every detail must be modeled precisely so that the subsequent texturing and lighting can perfect the realistic presentation.
3rd rigging
During rigging, the 3D model is provided with a digital skeleton that controls the movements of the animation. This allows the model to be moved and animated realistically.
4th Animation
Here, the model is animated, i.e. set in motion. Movements are precisely programmed and coordinated with the storyboard.
5th rendering
That rendering Put all components together to make a finished CGI video. Depending on the complexity of the scene, this process can take from several hours to days. Photorealistic presentation is the central goal to ensure the quality of animation.
The Uses of CGI Animation
CGI Animation offers companies countless applications, especially in marketing and product presentation. Here are a few industries where CGI can be used particularly effectively:
eCommerce
In online stores, CGI is often used to display products photorealistically before they go on sale. This not only saves time and money, but also makes it possible to present products in various variations and views. Thanks to the photorealistic texturing and precise rendering, the products look like real photographs.
automotive
Car companies use CGI to present vehicles in showrooms or at trade shows long before they are physically produced. This allows potential buyers to take a virtual tour of the vehicle online. Here, the quality of the rendering plays a decisive role in presenting the vehicle realistically and convincingly.
Architecture and real estate
Architects use CGI to realistically visualize buildings or interiors. This makes decision-making easier for investors and customers, as photorealistic CGI representations give them a clear idea of the end product.
CGI Product Animation: A Powerful Marketing Tool
In marketing, it is crucial to present products in such a way that they are both informative and aesthetically appealing. That's where CGI product animations come in. This type of animation makes it possible to visualize complex products and their functions in an easy-to-understand way. Whether technical devices, machines or consumer goods — through CGI animations, the benefits of a product can be clearly emphasized. The Combination of Accurate Modelling, Realistic Textures and an Impressive rendering creates a convincing overall picture.
CGI in Advertising and Film Production
CGI animation has not only gained in importance in the area of product marketing, but also plays a central role in advertising and film production. Brands use CGI to tell compelling visual stories that captivate their audiences. In commercials and image films, products are presented using CGI in unusual and creative environments that would hardly be possible in the real world. Here, too, photorealistic rendering is a decisive factor in keeping visual quality at the highest level.
Benefits of CGI Animation for Your Business
CGI Animation offers numerous benefits for companies that want to market their products better:
Cost efficiency
Since no physical prototypes or complex photo shoots are required, CGI can save costs, especially when launching new products on the market. Through precise 3D modeling and efficient rendering, products can be visualized in various variations at no additional cost.
flexibility
CGI makes it possible to show products in various scenarios. This gives companies the flexibility to adapt their products to a wide range of target groups and market requirements. Thanks to texturing and lighting, products can be displayed in a wide variety of environments.
Realistic presentation
Products can be presented photorealistically and in detail in CGI animations. This is particularly valuable when it comes to showcasing products that don't yet physically exist. Realistic rendering enables companies to give their customers a convincing impression of the final product right from the development phase.
Increase conversion rates with CGI images and videos
CGI images and videos have a direct influence on potential customers' purchase decisions. Studies show that high-quality visual content can significantly increase conversion rates. Photorealistic CGI images make it possible to present products in such a way that all relevant details are clearly and attractively visible.
High-quality CGI images and animations convey trust and help customers make the purchase decision faster, as they see the product in a realistic and attractive way. The interplay of 3D modelling, texturing and precise rendering ensures that the product presentation is convincing.
Conclusion: CGI animation as the key to success
CGI Animation offers companies a wide range of opportunities to market their products effectively and attractively. From modelling to animation to the finished CGI video — every element contributes to presenting the product in its best form. With CGI, you can both reduce costs and improve visual communication, which ultimately leads to higher conversion rates and better brand perception.
It is crucial for product and marketing managers to use the potential of CGI animation to visualize products in an innovative and engaging way.
FAQ about CGI animation
What is the difference between CGI and animation?
CGI (computer-generated images) refers to the creation of digital images, while animation is a technique that brings movement into these images. CGI is often used for animations, but can also be used with static images.
Which software is used for CGI animation?
The most popular programs for CGI animation include Autodesk Maya, Blender, and Cinema 4D. These tools provide extensive features for modeling, texturing and animation.
Can CGI animation replace the production of physical prototypes?
Yes, CGI animation can partially replace physical prototypes. It makes it possible to display products photorealistically before they are physically produced, which saves time and money.
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