Case study: How we digitize over 1000 bathroom products for Duravit and visualize them x-fold

Goal: thousands of product images — flexible and scalable

The aim of our long-standing collaboration with Duravit is to create high-quality and versatile product visualizations. The focus is on digitizing Duravit's extensive product portfolio — with the creation of digital twins for countless bathroom products.

These digital twins make it possible to create any product content. For Duravit, RenderThat in particular creates cutouts and milieu images that can be used flexibly in a wide variety of formats and perspectives.

The images generated are used both for online (website, social) and print (price lists, brochures).

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challenge

The requirements for the various content formats must be met: On the one hand, the approvers must always be perfectly coordinated with Duravit's corporate identity in isometric, frontal and top-down presentation. On the other hand, the implementation of milieu images requires more creativity in order to create inspiring and authentic environments. This balance between precision and creative freedom, combined with the scaling of large amounts of data, is what makes the project so special.

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solution

When working with Duravit, renderThat relies on a proven and scalable content pipeline. Our central software solution enables an efficient and transparent workflow in which all processes — from the feedback loop to quality control — are digitally controlled.

A strong team of art directors and an international network of artists ensures the perfect implementation.

To date, RenderThat has created around 1500 digital twins for Duravit and used them to produce over 4000 product images, which are used for product catalogues, price lists, online shops and marketing campaigns. This seamless integration of speed, quality, and creativity is key to the success of the project.

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upshot

The collaboration with Duravit shows how a well-thought-out content strategy combined with cutting-edge technology creates long-term added value.

Duravit benefits from a consistent quality of product visualizations, a high level of flexibility and a consistent brand presence. Our visualizations have not only met the requirements, but also set new standards for product communication — whether particularly scalable in the form of freelancers or particularly impressive with inspiring images of the environment.

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About the customer

Duravit has been a pioneer in manufacturing high-quality bathroom furniture and sanitary solutions for over 200 years. The company combines innovative technologies, modern design and first-class materials to transform bathrooms into unique oases of well-being. With a broad product portfolio and an international presence, Duravit is a brand trusted by millions of people all over the world. Their vision of design and functionality is reflected in every one of their products — making them an indispensable partner for modern bathroom design.