3D explanatory video: Production and costs for 3D explanatory films

In today's digitalized world, the visual presentation of products is essential to effectively communicate their benefits and functionality. Companies with products that require explanation in particular are looking for innovative ways to attract the attention of their target groups and arouse their interest. One of the most effective methods is the use of 3D explanatory videos and Product visualizations. But what exactly are 3D explanatory films, how does theirs work production, and what costs are associated with it? This article highlights the entire process chain and the benefits of a professional 3D explanatory video for Marketing and product managers as well as for an optimized Product communication provides.

What is a 3D explanatory video and how does it work?

A 3D explanatory video is an animated video that shows products, processes, or concepts in three-dimensional, photorealistic representations explained. This form of presentation stands out from classic 2D videos as it enables detailed and realistic visualization. Especially for technically demanding or complex products, the 3D explanatory video offers an ideal solution for vividly presenting functionalities and special features. Interactive 3D models offer a more in-depth product presentation that promotes viewers' understanding and interest — a decisive advantage in video marketing.

3D explanatory films offer immense flexibility: Products can be viewed from all perspectives, and even hidden mechanics or complex processes can be visualized in an understandable way. In this way, viewers are not only informed, but also through visually appealing Explanatory animations also emotionally addressed. This increases the user engagement and promotes that Understanding the target group — two key factors for the long-term Brand loyalty.

Benefits of 3D explanatory films for product communication

The advantages of a 3D explanatory video lie primarily in the ability to communicate complex product features in an understandable way. Thanks to the photorealistic presentation and animation of the products, even technical details can be presented precisely. Companies benefit from this on several levels:

• The benefits and functionality of products are presented in a clear and comprehensible way, which is customer experience strengthens.
• Customers get a clear idea of how the product works and what added value it offers.
• The emotional response through animated product visualizations promotes brand loyalty and helps to increase the incentive to buy.
• Through the use of moving images and Step-by-step animations complex processes can be explained more easily and permanently memorized.

Which industries benefit in particular from 3D explanatory videos?

3D explanatory films are suitable for a wide range of industries, in particular for those who benefit greatly from precise and vivid product communication. This includes:

• mechanical engineering: Complex machines and their components can be realistically represented here. This makes it easier to understand technical details and gives the products a new dimension of experience.
• medical technology: For products such as medical devices and tools, detailed visual representations are crucial to illustrate their handling and use. Here, the technical explanatory video is also often used for training and continuing education.
• consumer goods: Consumer goods can also be presented attractively through 3D explanatory films, especially if they have special technical or functional features. Explanatory videos for companies from this area contribute to connecting products with potential buyers on an emotional level.

The process of producing a 3D explanatory video

Die Production of a 3D explanatory video consists of several carefully coordinated steps. Working with a specialist 3D explanatory video agency How RenderThat ensures an optimal result. The process is divided into three main phases: concept development and storyboarding, modeling and animation, and post-production.

Concept development and storyboarding

A successful 3D explanatory video starts with concept development. In this phase, the objectives of the video are defined and a clear message is formulated. Through the storyboarding First visual ideas are developed and the structure of the video is defined. RenderThat provides creative and strategic support to ensure that the content of the video is precisely tailored to the target group.

Product visualizations, which is a high Conversion optimization should aim for specific customer needs and the customer experience be focused to create sustainable brand experiences.

Modelling and animation

The next phase is 3D modeling and animation. Here, the product is photorealistically visualized and animated in order to show its properties in the best possible way. This includes a detailed replica of all relevant components and the presentation of how they work. Especially with technical explanatory videos For industries such as mechanical engineering, a high level of detail is crucial to accurately illustrate how it works.

Learn more about creating technical 3D animations here.

Post-production and final adjustments

In the post-production The fine work is done: colors, lighting and special effects are adjusted to finally optimize the video. This ensures that the end result both reflects brand values and attracts the attention of the target group. Sound effects or appropriate background music can also be added to increase the emotional impact. Product videos This quality increases trust in the brand and promotes Targeting in a new way.

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Costs for creating a 3D explanatory video: An overview

Die Cost structure The production of a 3D explanatory film can vary greatly and depends on several factors. An exact price quote is therefore often only possible after an individual consultation.

Factors influencing production costs

The costs of a 3D explanatory video are influenced by the following factors:

• Level of animation detail: The more detailed the presentation of the product, the more complex and cost-intensive production. A photorealistic Product animation detailed machine components or complex technical processes require more time and specialized animation techniques, which has an impact on the price.
• Length of video: Shorter videos are generally cheaper because they require less effort in modeling and animation. Longer videos, on the other hand, require more resources to ensure consistently high quality and visual responsiveness.
• Special effects and post-processing: The use of special effects and more complex post-processing may significantly affect the price of production. Moving images and additional effects contribute to strengthening the product experience and ensure a professional presentation that user engagement promotes.
• Rights of use and license fees: If the video is to be used for comprehensive marketing campaigns or TV advertising, for example, there may be additional licensing costs for music or special animated elements. These additional fees should be considered when planning the budget for the 3D explanatory video.

Average prices for various types of 3D explanatory films

The costs for 3D explanatory videos depend heavily on the type and complexity of the project. A simple Explanatory video for companies, which represents basic product functions, can start in the lower four-digit range. On the other hand, complex technical explanatory videos that require detailed product animation with special effects are often in the medium to high five-digit range. For companies that have a comprehensive sales support And a Conversion optimization Aim for appealing visual content, investing in a more complex 3D explanatory video can be worthwhile in the long term.

Why have a 3D explanatory video created?

A professionally produced 3D explanatory video offers companies a number of advantages. It ensures clear communication, increases interest in complex products and can sustainably increase sales figures. Investing in video marketing enables differentiated and targeted product presentation, which is optimally integrated into a holistic marketing strategy.

The role of 3D explanatory videos in modern marketing

3D explanatory films play a central role in modern marketing, as they have strong loyalty potential with the target group due to their visual appeal and their ability to communicate even complex content in an understandable way. The combination of Technology visualization, storytelling and detailed explanatory animations enable companies to present their products in an innovative way. This strengthens the Brand loyalty and customer confidence in the product.

For companies that sell technical products that require explanation, 3D explanatory films an excellent solution for vividly presenting complicated details and a positive customer experience to create. Through the use of interactive 3D models customers can see the product in action and establish an emotional connection that ultimately influences the purchase decision.

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Choosing the right agency for the production of 3D explanatory videos

Choosing the right agency is crucial for the success of a 3D explanatory video. RenderThat offers extensive experience and creative expertise to develop tailor-made solutions. An experienced 3D explanatory video agency should accompany the entire production process and ensure that the end result appeals precisely to the target group and reflects the company's brand values. Explanatory videos for companies should be visually high-quality, informative and brand-appropriate so that they both convince the target group and are remembered in the long term.

Click here for the case study for a 3D explanatory video from the Watercool brand.

Conclusion: 3D explanatory videos as an indispensable marketing tool

In today's product marketing, 3D explanatory videos are an indispensable tool for vividly presenting the complex properties and added value of products. They enable effective and visually impressive communication and are particularly suitable for companies that want to present complex or technically sophisticated products to their target groups in an understandable way. By working with a professional agency such as RenderThat, companies benefit from a high-quality end result that strengthens the brand and increases sales opportunities. Die Conversion optimization Through appealing visual content, 3D explanatory videos make them a valuable part of corporate communication.

FAQ about 3D explanatory video

How long does it take to produce a 3D explanatory video?

The production time depends on the complexity of the project. A simple video can be completed in a few weeks, while an elaborate technical explanatory film can take several months.

What are the advantages of 3D explanatory videos compared to 2D explanatory films?

3D explanatory videos enable a more realistic and detailed presentation. 3D animations are often the better choice, especially for technical products and processes that require explanation, as they offer greater visual depth and the user engagement increase.

How much does a 3D explanatory video cost on average?

Costs depend on factors such as length, level of detail, and complexity. Simple explanatory films often start in the four-digit range, while complex productions can be in the mid-to-high five-digit range.