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Daniel Erning
Content Marketing Manager

Just create or have a 3D model created - that's how it works

A sketch and a photorealistic 3D model of headphones side by side on a light green background
Published:
September 3, 2024

What is a 3D model and why is it important?

A 3D model is a digital representation of an object that is created in a three-dimensional environment. It enables the 3D visualization of products from different angles and under realistic conditions. For product managers and marketing managers, understanding 3D models is crucial, as they play a central role in modern product visualization and marketing.

Definition and areas of application of 3D models

A 3D model is a mathematical representation of a three-dimensional object. It consists of a collection of data points that together form a shape. These models can be used to simulate physical products before they are manufactured, or to photorealistically represent existing products. Typical areas of application include product visualization, prototyping, virtual reality (VR) and augmented reality (AR). In product marketing, 3D models make it possible to present products in a digital space before they are physically available, which shortens time to market and increases the efficiency of product development.

Benefits of photorealistic 3D models for companies

Photorealistic 3D models offer a variety of benefits for companies. They improve customer loyalty because potential buyers can see the product from every angle and in every imaginable environment. This can be the Conversion Rates significantly increase, as the visual presentation of the product is more convincing and appealing than traditional photos. 3D models also facilitate communication between different departments, as they provide a clear picture of the end product. They are also cost-effective as they reduce the need for expensive photo shoots and physical prototypes. Companies can present their products in a more realistic and detailed way, which ultimately leads to better market penetration.

How to create a 3D model yourself: step-by-step instructions

If you want to create a 3D model yourself, two things are crucial: The right tools (better: various, comprehensive software solutions) and expertise. Since some tools like Blender are free, the biggest challenge is the knowledge and skills to use this software correctly. With the right tools and lots of practice, it's possible to achieve impressive results.

Important software tools for creating 3D models

There are numerous software solutions that can help you create a 3D model. Here are some of the most popular and powerful tools:

  • Blender: A free and open-source software that is suitable for beginners and professionals alike. Blender offers a wide range of modeling, texturing, animation, and rendering features.
  • Autodesk Maya: A professional software that is widely used in the movie and game industries. It provides advanced tools for creating complex 3D models and CGI animations.
  • SketchUp: Particularly easy to use and ideal for those who want to create quick and easy models.

Choosing the right software depends on your specific requirements and budget. Some programs are free, while others require significant investments.

Tips and tricks for beginners

If you're just starting to create 3D models, a few tips and tricks can make the learning process a lot easier:

  1. Start with simple shapes: It's tempting to create complex models right away, but it's better to start with simple shapes and then work your way to more sophisticated projects.
  2. Use tutorials: There are countless online tutorials that show you step by step how to master certain techniques. Platforms such as YouTube and specialized learning portals are excellent resources.
  3. Use reference images: When you're modeling a real object, it's helpful to use photos from different angles. This helps you to capture the proportions and details precisely.
  4. Practice makes perfect: 3D modeling requires patience and practice. The more you sculpt, the better you get at it.

When should you have a 3D model created?

While it can be tempting to create 3D models yourself, there are situations where it makes more sense to let a professional 3D agency do the work. This is particularly true for projects that require high quality and complexity.

Costs for creating a 3D model by an agency

Die Costs for creating a 3D model can vary significantly, depending on factors such as complexity, level of detail and specific project requirements. Simple product visualization can be relatively inexpensive, while complex models that require animations or interactions, for example, are more expensive. It's important to look at costs in the context of potential benefits. Professionally created 3D models can significantly increase return on investment (ROI) as they help to market products more effectively and improve brand perception.

How to find the right 3D agency for your project

Choosing the right 3D agency is crucial for the success of your project. Here are a few tips to help you make the best decision:

  • Experience and portfolio: Take a look at the agency's previous work. An extensive portfolio shows that the agency has experience in various industries and projects.
  • Customer reviews: Testimonials and reviews from other customers give you an insight into how the agency works and the quality of the agency.
  • Communication: A good agency is characterized by clear and regular communication. She should be able to precisely understand and implement your requirements.
  • Cost structure: Understand the agency's pricing. Some agencies offer flat rates, while others charge based on expenses.

It is important that the agency is not only technically competent, but also understands your business goals and is able to integrate them into the 3D model.

Conclusion: Build it yourself or have it created — what is the best solution?

Whether you should create a 3D model yourself or have it created depends on various factors. If you have the necessary time and the right tools, self-production can be a cost-effective and educational option. On the other hand, working with a professional agency offers numerous advantages, especially if you need high-quality, photorealistic 3D models. Ultimately, it depends on which resources are available to you and what the requirements of your project are.

FAQ about creating a 3D model

1. Which software is the best for beginners to create a 3D model?

Blender is ideal for beginners. It is free, open-source, and offers a wide range of features that are available even to advanced users. There are also plenty of tutorials to help you get started.

2. How much does it cost to have a 3D model professionally created?

Costs can vary significantly, depending on the complexity and level of detail of the model. Simple models can be created from just a few hundred euros, while more complex projects can cost several thousand euros. A detailed breakdown of Costs for 3D visualizations You can find it in our blog.

3. When does it make more sense to hire a 3D agency to model?

If you need a high level of quality and attention to detail, or if the project is particularly complex, it makes more sense to hire a 3D agency. An agency has the experience and resources to professionally implement your project and ensure that the outcome meets your expectations.

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