How we got into the flow ideally with Frankenstolz

Goal: Visuals for brand relaunch

Just in time for the most important trade fair for the furniture industry, imm Cologne in mid-January 2024, Frankenstolz planned to relaunch its brand with a new website and a fresh design.

At the end of 2023, RenderThat was commissioned to create completely new and creative visuals for the Frankenstolz product brand and its four product categories.

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Challenge: Creative presentation and tough deadline for trade fair appearance

The bedding made in Germany by the traditional Lower Franconian company is divided into the product categories Sensitive Flow, Cool Flow, Warm Flow and Natural Flow.

These four orientations should be reflected in particular in the presentation and, in addition, the bedding (pillows, toppers and mattresses) should be visually captured in a flow manner.

Where classic product photography is reaching its limits, RenderThat, in close coordination with those responsible at Frankenstolz, was able to create the right scenes for the four product worlds - always with the bed and bedding in focus - as well as fantastic hero images for the new website at frankenstolz.de.

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Result: Quick, flexible and individual solution

The visual package was completed with top shots from the four product worlds with people sleeping in beds. Here, too, RenderThat offers the flexibility to photorealistically combine 3D visualizations with people from stock footage, as long as direct 3D visualizations with high-quality images of people is not yet possible. And the results are impressive.

Overviews of the “Flow” product lines

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Top Shots

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Hero Shots

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Slideshow: Frankenstolz X RenderThat

Customer: Frankenstolz has been offering sleep quality Made in Germany for almost 70 years

We have been supporting our customers with our sleep solutions for almost seventy years: Frankenstolz has been developing and producing high-quality sleep quality Made in Germany since 1955.

• Around 600 employees at 3 locations in Germany

• Around 17,000 products are produced daily.

• 3 brands: Frankenstolz, fan and Sannwald.

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“The Frankenstolz product brand, which has the same name as the company, focuses on sleep-life flow and offers individual solutions for holistic regeneration.”

Carl-Christoph Held, CEO of parent company Herbert Neumeyer Group, in an interview with Moebelmarkt.de.

“A clear positioning is crucial for a company's success — this includes strong brands. In recent decades, Frankenstolz has made a name for itself in the furniture industry with the Frankenstolz, fan and Sannwald product brands. But that is not enough in the long run. We must constantly maintain a connection with our customers. To do this, we must listen, pay attention and constantly find answers to current challenges. We therefore see the new brand image primarily as an opportunity to intensify our customer relationships, strengthen dialogue, further develop our products and offerings in a targeted manner and make Frankenstolz attractive and sustainable as an employer.”

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Visit Frankenstolz on www.frankenstolz.de

Frankenstolz on instagram and on Linkedin.

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