Published:
July 29, 2024
10 in 1: Product film and clips for lighting and electronics products from HELLA
target
The aim of the project with Hella was to animate ten products, including lights, lighting systems, various sensors and electronics for a forklift truck, in an appealing film. In addition, the individual products should be presented in short, separate clips to highlight their function and design. This visual presentation should show the products in their optimal environment and clearly demonstrate the benefits and application options to potential customers.
challenge
The biggest challenge of this project was the integration of a large number of products into a single animation. For both Hella and our team, this meant that each product had to be animated individually and in detail without overloading the overall result. The complexity and diversity of the products required precise planning and sophisticated animation strategies to ensure a coherent and appealing presentation.
solution
Our agency developed a detailed storyboard based on the briefing from Hella. For implementation, we bought stock 3D models for the warehouse and outdoor environment as well as 3D models of people to make the animations lively and realistic. By using these models, we were able to represent the environment authentically and present the products in their best light.
The core, or rather: the core pieces, of the film are the individual products, each of which was created as digital twins by our 3D designers and could therefore be used flexibly in the individual scenes and settings.
Our dedicated team ensured that every animation was seamlessly integrated into the overall presentation for an impressive end result.
The 10 products are carried by a forklift truck, which can be controlled particularly safely and efficiently in logistics environments thanks to integrated lighting and sensor products from Hella, and an autonomous transport robot, which safely navigates through a city environment with the help of lights and sensors.
upshot
The result was an impressive summary film showing the ten Hella products in a realistic and appealing environment. The separate short clips of the individual products supplemented the main film and enabled Hella to market the products specifically and via all marketing channels, such as social and website.
About HELLA
Hella, a leading international automotive supplier, is known for its high-quality lighting and electronics systems. Since its founding in 1899, Hella has continued to develop and is now part of the FORVIA Group, the world's seventh-largest automotive technology provider. With over 37,500 employees, Hella offers innovative solutions that shape the mobility of the future. The company is a reliable partner for automotive manufacturers worldwide and sets standards in the development of lighting systems and electronic components.
More information on the Hella website: www.hella.com
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