Case study: Big at the HYDRO Systems trade fair even before the prototype

Objective: Impress at the leading trade fair — even without prototypes

For HYDRO Systems GmbH & Co. KG, the main goal was to present the new MLGTMULT-2 product — an engine change trolley for wide-body aircraft — at the MRO Europe trade fair in Barcelona.

The trolley can be used to remove and install the main landing gears of large Boeing and Airbus aircraft.

Since the device was still in production, a photorealistic 3D visualization on a large exhibition wall should attract attention. The aim was to show the product in use in order to present it in the best possible way at the leading European trade fair for the aviation industry. And make an impression on customers.

In addition, there was an ambitious schedule of three weeks until delivery.

challenge

The biggest challenge in this project was the technical precision of the presentation. Since only CAD models were available, it was crucial to make textures and details as realistic as possible. Not least for the metre-high pressure of visualization, which also makes details easy to see.

In addition, the trolley for main chassis should also be presented in a correspondingly realistic environment. The hangar and aircraft were also suitably visualized for this purpose.

RenderThat worked closely with HYDRO's marketing and product management team to coordinate details and ensure that the presentation met the exact requirements. Strict time management was essential in view of the trade fair date.

solution

Our agency relied on an efficient and agile work process, which was supported by close and direct communication between all parties involved. Thanks to a short onboarding and direct contact person, corrections could often be implemented within minutes to hours (depending on the scope) and adapt the visualizations so precisely in a very short time that rapid and direct acceptance was possible.

In this way, RenderThat was able to ensure that the final rendering met the HYDRO team's wishes and expectations in the best possible way.

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upshot

According to HYDRO, there was overwhelming feedback from trade fair visitors. Customers and HYDRO's international sales team were delighted to see the product, which is still in the prototype phase, being used realistically.

The graphics and the digital twin not only attracted attention, but also served as an ideal tool to explain the new product and clearly present the benefits. And thus achieve the main goal: to generate interest and understanding for the new product.

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About HYDRO Systems

Die HYDRO Systems GmbH & Co. KG is a leading provider of highly specialized support equipment and maintenance machines in the aviation industry. For over 50 years, HYDRO has stood for innovative and reliable solutions that are used worldwide for aircraft maintenance and repair. With a clear focus on quality and customer service, HYDRO has won the trust of airlines and aircraft manufacturers worldwide and helps its customers make their processes more efficient and safer.

HYDRO Systems and Rhinestahl, the two market leaders in their segment, have only joined forces at the beginning of the year and will operate under RH Aero Systems in the future.

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