Published:
July 30, 2024
Animations for the product launch of the new Steinberg IXO product series
target
Steinberg had clear ideas for the product launch of the new IXO product series, consisting of the IXO12 and IXO22 mobile audio interfaces: They needed high-quality animations for their website, product pages and social media channels. These animations should present the products in black and white variants in an appealing way and highlight the unique features of the audio interfaces.
challenge
One of the biggest challenges with this project was tight timing. There were also additional requirements during production: The integration of bundles, consisting of microphone and headphones, which had to be flexibly adapted. These dynamic changes required quick and accurate responses from our team to ensure the high quality and consistency of the animations.
This is where the advantage of CGI and the flexible customization of scenes and assets came into play.
solution
Based on CAD data, our team has created digital twins of the IXO product series. Thanks to the precise reproduction and dynamic animation, we were able to vividly present the unique product features. Each animation was carefully designed to optimally exploit the advantages of the audio interfaces and meet Steinberg's visual requirements.
These animations were the basis for the final result, which Steinberg created in-house with his own captions, sounds and vocals.
upshot
The result was impressive: The animations could be flexibly integrated into the final video production and delivered on time for the product launch. By working closely with Steinberg and taking into account the specific sound design, we were able to ensure that the animations were a perfect match for Steinberg's brand identity, not only visually but also auditively.
About Steinberg
Steinberg Media Technologies GmbH is a leading global provider of audio interfaces and software solutions for music production, audio post-production and game sound design. For over 30 years, Steinberg has stood for innovation and the highest quality in the audio sector. Products such as the IXO series are characterized by outstanding sound quality, reliability and ease of use, making Steinberg the first choice for creative people worldwide.
More information about Steinberg on their website: www.steinberg.net
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