Synergy of DXP and 3D Visualization: A Guide for Modern Businesses

Why DXP and 3D visualization are the future of product presentation

Digital transformation is fundamentally changing how companies present their products. Leading product and marketing managers in particular are faced with the challenge of efficiently managing and distributing their product information across numerous digital channels.

Come here Digital Experience Platforms (DXP) into the game. They enable centralized control and personalization of content — a decisive advantage in the modern digital world. In combination with 3D visualizations companies can further optimize their product communication and create a visually appealing customer experience.

This article shows why the combination of DXP and 3D visualization is a decisive factor for companies that want to improve their digital presence and address their customers in an innovative way.

DXP vs. CMS — What's the difference and why is DXP a better choice?

Many companies use classic Content Management Systems (CMS) one to manage their digital content. But is that still enough in an increasingly personalized and cross-channel world?

A DXP offers an advanced solution that goes far beyond simply managing content. It integrates multiple digital tools into a single platform and enables companies to create tailored experiences across various touchpoints.

The benefits of a DXP compared to a CMS

1. Omnichannel Management: While CMS are primarily intended for websites, DXPs enable seamless distribution of content across websites, apps, social media, and other digital channels.
2. Personalization: DXPs can dynamically adjust content to provide customers with personalized experiences based on their behavior.
3. Data-based decisions: By integrating Artificial intelligence (AI) and data analytics companies can continuously optimize their content strategies.
4. More interactive experiences: DXPs are better suited to 3D visualizations and AR/VR content to integrate, which makes a more immersive product presentation possible.

You can find out more about the omnichannel content strategy in our Contribution to omnichannel content strategy.

PIM and CPQ integration for advanced functionality

Through the integration of Product Information Management (PIM)systems in a DXP can ensure that their product data is consistent and up-to-date across all channels. This not only improves data quality, but also makes it easier to manage extensive product catalogs. In addition, the integration of Configure Price Quote (CPQ)-Solutions for automated and precise pricing and the preparation of tailor-made offers.

In combination with 3D visualizations, customers can individually configure their products and immediately get a realistic picture of the end product. This seamless combination of PIM, CPQ, and 3D visualization within a DXP results in an improved customer experience and more efficient sales processes.

You can find out more about this in our Article about integrated digital B2B sales solutions with PIM, CPQ and 3D visualization.

Monolithic vs. Composable DXP — Which architecture is right for you?

Companies that adopt a Digital Experience Platform (DXP) are faced with a fundamental decision: Monolithic DXP or Composable DXP?

Monolithic DXP — The all-in-one solution

One monolithic DXP is a closed system that combines all required functions, such as content management, personalization, e-commerce integration and data analysis, in a single platform. Benefits of this architecture include:

1. Seamless integration: Since all components come from a single source, they are perfectly coordinated.
2. Lower maintenance costs: Updates and security measures are carried out centrally by the DXP provider.
3. Easy to implement: Companies benefit from rapid start-up without complex interface adjustments.

However, there are also disadvantages: Monolithic DXPs are less flexible and difficult to adapt to individual business requirements.Composable DXP — flexibility through modularityNo Composable DXP relies on a modular concept in which companies can combine various best-of-breed tools. The advantages of this architecture are:

1. Maximum adaptability: Companies can integrate exactly the services and features they need.
2. Future security: Since individual modules can be updated independently, the system always remains up to date.
3. Easy scalability: New features or integrations can be added at any time without having to renew the entire system.

The challenge with a Composable DXP is the seamless integration of various services. Companies need a clear strategy and technical expertise to ensure seamless communication between the individual modules.

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The key components of a Digital Experience Platform (DXP)

A digital experience platform (DXP) consists of several essential components that work together to provide a seamless and personalized customer experience. These can be divided into various functional areas:

1. Content and data management

• PIM (Product Information Management): Manage and deliver consistent product information across all channels.
• DAM (digital asset management): Store and organize digital content, such as images, videos, and 3D renderings.
• CMS (content management system): Enables you to create, edit, and publish web and blog content.

2. Personalization and customer experience

• CRM (customer relationship management): Manage customer information and histories for personalized experiences.
• CDP (Customer Data Platform): Central storage and analysis of customer data to optimize the customer journey.
• AI-powered personalization: Customization of content based on user data and behavioral analysis.

3. E-commerce and sales features

• CPQ (Configure Price Quote): Automated price and offer configuration for customer-specific products.
• E-commerce integration: Connection to online shops and marketplaces for direct purchase processing.
• Checkout and payment systems: Optimizing purchase processes for a smooth transaction.

4. Omnichannel and multichannel distribution

• Website and apps: Main channels for digital customer interaction.
• Social media integration: Automated publishing and syncing of content to social media platforms.
• IoT and AR/VR compatibility: Using innovative technologies to expand customer interaction.

5. Analysis, automation, and optimization

• Web analytics & BI (business intelligence): Data-driven decision making to optimize the customer experience.
• Marketing automation: Automated campaign management and A/B testing for targeted content.
• AI-powered optimization: Improving interaction rates and conversion rates through self-learning algorithms.

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The role of 3D visualization in modern DXPs

Product visualization is a decisive factor in modern digital commerce. Customers expect realistic presentations and interactive content before they make a purchase decision. This is exactly where 3D rendering That fits seamlessly into a Digital Experience Platform allows integration.

With photorealistic 3D visualizations, companies can give their customers a detailed and customizable view of their products offer — regardless of whether it is furniture, electronics or other physical products.

Why 3D rendering is a game changer for digital experience platforms

1. Higher conversion rates: Interactive 3D models and augmented reality improve purchasing decisions through realistic product presentation.
2. Flexibility in marketing: 3D models can be used to generate product images for various channels without the need for expensive photo shoots.
3. Integration with various channels: DXPs make it possible to distribute 3D content across e-commerce platforms, mobile apps, and social media.

An example of a successful integration of 3D visualization is Case study with Duravit.

conclusion

The synergy of Digital Experience Platforms and 3D visualization enables companies to take their digital presence to a new level. DXPs offer a powerful content management and personalization, while 3D renderings create an interactive and immersive shopping experience. Companies that rely on these technologies are getting a decisive competitive advantage And can their Significantly increase conversion rates.

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FAQ

What is the difference between a DXP and a CMS?
A CMS manages static content, while a DXP personalized, interactive experiences offers across multiple channels and plays content in a targeted manner.

What are the benefits of 3D visualization in a DXP?
It enables realistic, interactive product presentations, increases the customer loyalty and improves the digital customer experience.

How can I integrate 3D renderings with my DXP?
By using modern digital experience platforms, the 3D models and AR/VR technologies support, seamless product presentations can be realized.