Augmented reality for furniture companies: tips, benefits and solutions

In a world where technology is constantly advancing, companies must find innovative ways to stand out from the competition and inspire their customers. This applies in particular to the furniture industry, where augmented reality (AR) can play a revolutionary role. In this article, you'll learn how AR is changing the furniture industry and how this technology can be used effectively.

The importance of augmented reality for furniture companies

Augmented reality allows customers to virtually place furniture in their homes, which makes buying decisions easier and optimizes the sales process. This technology not only provides an impressive visual presentation, but also an interactive experience that significantly improves the shopping experience.

Definition and basics of augmented reality

Augmented reality is a technology that integrates digital information, such as images or videos, into the real world. With the help of smartphones, tablets, or special AR glasses, users can project virtual pieces of furniture into their physical space. This technology uses cameras and sensors to recognize the environment and precisely position digital objects.

Relevance of AR in the furniture sector

The furniture industry particularly benefits from AR, as it enables customers to visualize the impact and design of furniture in their own homes. This reduces uncertainty and improves decision-making. Furniture companies can also offer their customers a modern, innovative shopping experience that stands out from traditional methods.

Benefits of Augmented Reality for Furniture Companies

Implementing AR offers numerous benefits, ranging from increased customer satisfaction to increased revenue.

Increasing customer satisfaction and interactivity

AR improves the customer experience by making it possible to virtually test and customize pieces of furniture. Customers can try out different options and see how furniture looks in different room environments. This results in higher satisfaction as they can make more informed buying decisions.

Reducing the return rate

One of the biggest challenges in selling furniture is high return rates. AR helps lower this rate by giving customers a better idea of how the furniture looks in their room. Accurate visualization and adjustment before the purchase minimizes incorrect purchases.

Increasing online and offline sales

AR plays a crucial role in increasing sales, both online and offline. Conversion rates are increasing as a result of the improved purchase decision and the more appealing shopping experience. Customers who have the opportunity to virtually place furniture are more willing to make a purchase.

Tips for implementing augmented reality in furniture companies

The successful integration of AR technologies requires careful planning and implementation. Here's some practical advice and strategies to make the process easier.

Choosing the right AR platform

Choosing the right AR platform is crucial. Companies should choose platforms that are easy to use and compatible with their customers' common devices. The most well-known AR platforms include ARKit from Apple and ARCore from Google. It is important to consider the company's specific needs and goals to find the best solution.

Integration of 3D models and virtual placement

High-quality 3D models of the furniture are an essential part of the AR experience. These models should be detailed and realistic to provide accurate visualization. Creating 3D models requires specialized software and expert knowledge. The virtual placement must also be precise and easy to use so that customers can seamlessly integrate the furniture into their environment.

Sales team training and involvement

Comprehensive training for the sales team is essential so that the new AR features can be used optimally. The team must be able to explain the technology and help the customer use it. Regular training and updates are necessary to ensure that sales staff are always up to date with the latest technology.

Examples of successful use of AR for furniture

IKEA Place app

IKEA reported that the app had a high acceptance rate among customers and that satisfaction and trust in purchasing decisions were significantly increased. An internal study showed that 98% of users found the app helpful and 90% said it made them more confident in their buying decisions.

Wayfair mobile app

Wayfair reported that the conversion rate of users who use the AR feature is 50% higher than that of users who don't use it. Wayfair also saw an increase in average order values among customers using AR.

Future prospects of augmented reality in the furniture industry

Advances and Innovations in AR Technology

AR technology is constantly evolving. Future innovations could offer even more realistic representations and new ways of interaction. For example, more advanced sensors and AI-powered applications could further improve usability and accuracy.

Long-term benefits and strategic considerations

It is important for furniture companies to plan for the long term and make strategic considerations about how they can benefit from AR technologies. Continuous development and adaptation of AR applications will be required to remain competitive. Companies should also consider how they can use the collected data and insights to further improve their products and services.

conclusion

The integration of augmented reality offers furniture companies numerous benefits, from improving customer satisfaction to increasing sales figures. By carefully choosing the right AR platforms, creating high-quality 3D models, and training the sales team, companies can use this technology effectively. The future of AR in the furniture industry looks promising, and companies that invest in this technology early on will benefit from it in the long term.

For more information and inspiration, check out our blog articles about virtual showrooms for effective product presentation and 3D Rendering for Furniture: Basics and Trends.
Are you active in sales or marketing for a furniture manufacturer or retailer? Then get it here Marketing tips against current challenges in the furniture industry.

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FAQ

What is augmented reality and how does it work in the furniture industry?

‍Augmented reality (AR) is a technology that integrates digital information into the real world. In the furniture industry, it enables customers to virtually place furniture in their homes, which makes buying decisions easier and increases customer satisfaction.

What are the benefits of AR for furniture companies?

‍AR offers numerous benefits, including increasing customer satisfaction, reducing returns rates, and increasing online and offline sales. By accurately visualizing the pieces of furniture in the real environment, customers make more informed purchasing decisions.

How can furniture companies successfully implement AR?

‍Implementing AR successfully requires choosing the right platform, creating high-quality 3D models, and training the sales team. Companies should also make long-term strategic considerations and continuously invest in the development of technology.

What alternatives to augmented reality solutions are there?

WebGL offers a slightly less immersive but still interactive solution for displaying furniture (and physical products of all types) interactively and in 3D online. With this standard, 3D models can be displayed in web browsers quite easily and efficiently. You can find out how to use and integrate them in this WebGL Tutorial.